pmha (pets' mental health association) is a non-profit organization committed to promoting mental health in pets. As human's best friends, pets' mental health and physical health should be valued equally. We contribute our knowledge, resources, and skills for building a platform, where pet owners can learn how to avoid, notice, and deal with pets' mental health issues and crises.

Sketches

I try ten identifiers and include elements relating with cure & love concept.

Logo

"pmha" is the abbreviation of pet's mental health association. Oblique angles in the identifier create lively and cute feelings, which shows our care and love for pets.

Infographics

Those white parts in "HUG ME PLZ" and bars graphically show the data that mentioned in posters.

Calendar

The idea is to tear a slice of paper from the calendar everyday, and at the end of the month, finally, users will see the whole picture behind. Besides, according to the instruction on the next page, users can make simple toys for pets by using those torn slices of paper.